Sydney · Freelance SEO & analytics

Get found on Google and in AI answers. Then prove it worked.

SEO, GA4 tracking and AI-search visibility for growing brands, from a specialist with 10+ years across AKQA, R/GA and independent clients. Strategy, implementation and the tooling to measure it.

VISIBILITY MONITORIllustrative
Google organic rankingsKeyword positions, tracked daily in BigQuery
AI answer citationsBrand mentions in ChatGPT, Gemini, Perplexity
GA4 conversionsClean tracking from click to lead
Brands I've worked on, via AKQA & R/GA
  • KFC
  • Toyota
  • HESTA
  • Fonterra
2× APAC Search Awards winner, 2022

Four ways I help brands grow

Start with a fixed-price audit, or bring me in for ongoing work. Either way, every recommendation ties back to a number.

03

Analytics & tracking

GA4 and GTM setup, BigQuery pipelines and Looker Studio dashboards your team will actually use.

From [PRICE]
04

CRO & experimentation

Journey analysis to find drop-offs, then A/B and multivariate tests to fix them.

From [PRICE]
The lab

I don't just use SEO tools. I build them.

Custom tooling means faster research, cheaper reporting and data you own, not data rented from a SaaS dashboard.

DataForSEO · BigQuery

Rank tracker

A proprietary rank-tracking system with full history, replacing third-party subscriptions.

ChatGPT · Gemini · Perplexity

AEO monitor

Tracks brand citations and sentiment across AI assistants, so you can see where you show up.

Python · LangGraph · Google ADK

AI research agents

Automated keyword research, content-gap analysis and briefs that scale optimisation work.

Check your brand's AI visibility, free

Selected work

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Keyword strategy · Ecommerce

Angry Chair

[One-line problem, what you did, and the outcome.]

Read the case study: Angry Chair
40%less time spent on manual reporting
Looker Studio · Automation

Centralised SEO reporting

One Looker Studio reporting layer across client accounts, replacing hours of spreadsheet work.

Read the case study: Centralised SEO reporting

How we'd work together

  1. WEEK 1Discovery callYour goals, your data, and whether I'm the right fit.
  2. WEEKS 2–3Audit & tracking checkTechnical SEO, AI visibility and analytics accuracy, reviewed together.
  3. WEEK 4Prioritised roadmapThe fixes ranked by impact and effort, with clear owners.
  4. ONGOINGBuild, test, reportImplementation, experiments and a live dashboard you can check anytime.
[YOUR PHOTO]
About

Hi, I'm Aayush.

I've spent 10+ years in search and analytics: eCommerce SEO in Chandigarh, measurement and experimentation at AKQA and R/GA in Melbourne, and now independent work from Sydney.

Agency pedigree, freelancer focus. You work with me directly, and I bring the engineering skills to build what off-the-shelf tools can't.

  • GA4
  • GTM
  • BigQuery
  • SQL
  • Python
  • Looker Studio
  • Adobe Analytics
  • Screaming Frog
  • Ahrefs
  • LangGraph

Let's find your next growth lever.

Book a free 30-minute call, or send a few details and I'll reply within one business day.

Book a call